COMMUNITY MARKETING – MUSIC ACTIVE

Challenges

Create awareness for new consumer brand names and product USP. Besides switching consumers from Competition to our Clients Brand, we also help build Loyalty among their current consumers’ base and turn consumers into raving brand advocates.

Objective

Deliver a POWERFUL brand experience to a Client’s specific target market, through a sustainable and direct Community platform.

Obstacles

Expensive and ad hoc sales initiatives. Fragmented and unfocused efforts to build Brand Loyalty. Wastage, wastage, wastage: addressing non-target market, marketing and sales resources, time.

Strategy

Provide direct access to the desired consumer segment. Organize regular engagement with the consumers and more importantly advocate consumers’ regular usage of the Brand/products & services. Create a consistently positive and sustainable consumer experience with the Brand.